Top Reference - Writing and Speaking

Should you give handouts during a presentation or not – this is a very important question. It depends, of course on the nature of the presentation. If you are going to make a technical, scientific or factual presentation with much details handouts help the reader assimilate facts. Howe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ver, if you are making a presentation with much emotional appeal handouts could be counterproductive as there is a risk that the audience members are immersed in the handout and not paying enough attention to the presenter. National and organizational culture plays a great role in the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

success of the presentation. Brits, Americans or Italians for example appreciate interactive presentations with emotional appeal but the Finns and the Japanese feel comfortable with restrained fact based presentations where they can take notes. There are great variations also among pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fessions. People in marketing and in the creative professions wouldn’t always like to sit quietly and scribble notes but accountants or lawyers might be more inclined to take notes.

You can distribute handouts before, during or after your presentation. There are advantages and disadva

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ntages to all three so you must consider what you hope to accomplish with the information provided in the handouts.

If there is material in your presentation that cannot be visually displayed on the screen but that is important to follow while you speak, distribute the handouts before

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you begin speaking. If possible, have them ready for each person to take as they enter the room. This will allow them to read the information before you begin speaking. People who are reading are not listening with attention. There is another advantage in distributing handouts before t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he presentation. It allows listeners to make notes directly on the handouts. Remember that taking notes is the choice method of learning for many people. Distributing handouts during your presentation is challenging. Pass them out quickly and make sure they are relevant to the point y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou are discussing. No matter how quickly they are distributed, the audience will be distracted and you might lose some of their attention. This is the least favourable time to distribute materials, but occasionally it is the only appropriate time to do so. Remember that you will have t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

recapture your audience’s attention and get yourself back on track.

If you decide to distribute the printed materials after your presentation, let your audience know during your presentation. Tell them what information is covered in the handouts, which will encourage them to listen i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nstead of taking unnecessary notes.

Here are some basic guidelines for creating effective handouts that help the audience instead of distracting or misleading them.

Pay careful attention to the appearance of the handouts.

Print them on clean white paper.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a readable, ordinary font like Times or Courier. Don’t vary fonts but make the text as uniform as possible.

Don’t cram too much into each page, and don’t leave gaping blank spots.

Make the handout clear and easy to navigate.

The handout order should be the sam

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e as the presentation order. Don’t make audience members flip back and forth between pages.

Double-sided handouts are highly recommended (they save paper and there’s less to carry).

Always staple multipage handouts, preferably only once, in the upper left corner.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

i>Include page numbers. Printed handouts are most effective if they contain the following elements.

Title section

At the top of page 1 you should have the following information, title of presentation, your name, your contact information e.g., e-

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ail address. You can also include the presentation location and date.

Body

Structure the body using headings or if your presentation is primarily data-driven, you can simply allow readers to follow along using the numbers.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

i>Tables

Keep their design simple. Simple statistics may be best presented in a table, but often a graphic is better for this purpose. All tables should have clear and informative captions.

Figures

Figures include charts a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d graphics. If you have graphics, make sure they’re clearly visible on the handout. Like tables, figures should also have informative captions.

References

List only the references mentioned in the presentation (orally or on the handout). These

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

are usually no more than five or ten for a presentation.

Microsoft PowerPoint or similar presentation software such as Apple Keynote have built in options for creating handouts from the slides that you are going to use during your presentation.

PowerPoint hand

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

outs

By default, PowerPoint offers choices to include 1, 2, 3, 4, 6 and 9 slide thumbnails per Handout page - some layouts, such as the one for 3 thumbnails also provide some space next to the thumbnail for notes to be written/printed. If you put too many slide thumbnails on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ne page some text or figures might be very difficult to read.

Other options than printed handouts

Printing Handouts is not always the only solution - especially if you need to email it to someone. In such a case, one can output Handouts to a Portable Document Format

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

(PDF) file.

In conclusion you have to consider carefully what you aim to achieve by giving out the handouts. Then follow the guidelines given above to produce and distribute clear handouts, which help the audienceyou’re your message rather than distract them.

Enjoy your presentations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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