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Top Reference - Listening
Several years ago I taught a Dun and Bradstreet course titled, “Listening.” It revealed faulty list
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ening habits and worked to improve them.
The students were all adults ranging in education from hig
The students were all adults ranging in education from hig
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
h school through college.
At the outset I tested their listening retention. The average was 26% ret
At the outset I tested their listening retention. The average was 26% ret
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ention.
The older, or more educated a person was, the poorer their retention at the start.
Curious
The older, or more educated a person was, the poorer their retention at the start.
Curious
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
I taught the course to my children. The youngest at the time was about 9 years old. She did much be
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ter with retention than her older brothers.
Conclusion is that as we grow older, and learn more, ou
Conclusion is that as we grow older, and learn more, ou
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r mind is stuffed with information and it interferes with what we are hearing. The result is a “tain
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ted” retention that misses, alters, or loses what one is hearing by information not a part of what o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ne is hearing.
All lessons in the course were audio, then immediately tested. No audio presentation
All lessons in the course were audio, then immediately tested. No audio presentation
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
was longer than 5 minutes, and presented by a good speaker. Easy to retain everything heard? Right?
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Wrong. The reality was that about 75% is lost within 5 minutes after hearing it.
By the way, this i
By the way, this i
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s one reason ministers, preachers, and other speakers, repeat, and repeat, lessons.
In one lesson,
In one lesson,
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the presentation was about religion where everyone had their “toes stepped on” with obviously untrue
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
materials. The result was high emotions in the mind, and retention went out the window!
The studen
The studen
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ts in the course achieved about 70% retention.
They became quicker learners at whatever they did fo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
they got it the first time.
To be a good listener one must: control emotions so that focus is best
To be a good listener one must: control emotions so that focus is best
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
; one must keep at bay their own knowledge and information already stored in their mind; external no
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ises must be ignored; and the mind should be focused on the speakers words. One other action can hel
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
p and that is to take notes.
After hearing a message the mind can then consider it the facts and tr
After hearing a message the mind can then consider it the facts and tr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
uths heard with all the knowledge it commands.
By these efforts listening with retention will go up
By these efforts listening with retention will go up
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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